Growing Visibility Fast for Environmental Action

Organisation and programme

UNDP Regional Project on Sustainable Financing of Protected Areas in the Congo Basin

The context

A complex regional environmental programme needed visibility, coherence, and engagement across multiple Central African countries.

What I did

I built a scalable regional communication strategy with tailored national adaptations, launched a user-friendly website in under one month, and rolled out a dynamic social media strategy focused on strong visuals and clear storytelling.

Why it mattered

The project rapidly increased its visibility, gained over 3,500 followers in two weeks, and strengthened engagement with partners and stakeholders across the region.