Making Live Saving Topics Reach Millions

Let’s Talk Early and Unintended Pregnancy and O3 Our Rights, Our Lives, Our Future Programme

Organisation and programme

UNESCO, Education for Health and Well-being Programme

Let’s Talk Early and Unintended Pregnancy and O3 (Our Rights, Our Lives, Our Future)

The context

Early and unintended pregnancy, child marriage, and gender-based violence required bold, culturally grounded communication across Eastern, Southern, and West and Central Africa.

What I did

I led the communication and digital strategy for the Let’s Talk EUP campaign, combining mass media, social media, and youth-driven storytelling. In parallel, I coordinated communications for the O3 programme, supporting the delivery of Comprehensive Sexuality Education across multiple platforms.

Why it mattered

The campaign reached over 54 million people each year, while O3 communication efforts reached 60 million young people in 2022. Youth ambassadors became the voice of the campaign, driving credibility and engagement at scale.